Keywords: Social network theory
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1957–1969.
Published: 29 April 2020
... business and putting forward theoretical presumptions. First, drawing on social network theory, this study seeks to explain the influences of regionality on small business owners’ networks. Second, while belongingness theory argues that a need to belong is a fundamental to human interpersonal relationships...
Journal Articles

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