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Keywords: Social-technical systems
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (5): 594–615.
Published: 11 February 2026
.... Corresponding author Bhawani Sharan fb22002@astra.xlri.ac.in 14 07 2025 18 11 2025 06 01 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Adoption B2B sales ecosystem SAP–LAP TOE Social-technical systems Organizational...
Includes: Supplementary data

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