Keywords: Software-as-a-Service
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Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (7): 928–940.
Published: 01 August 2016
...Neda Barqawi; Kamran Syed; Lars Mathiassen Purpose Fierce competition drives software vendors to rely on Software-as-a-Service (SaaS) strategies and to continuously match new releases with customers’ needs and competitors’ moves. Such recurrent release practices pose specific challenges...

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