...Yixuan Leng; Xiaoyu Zhao Purpose This study aims to investigate account managers’ dual embeddedness (customer and internal embeddedness) in solution co-creation. The authors examine the mediating role of two-way matching between suppliers and customers and the moderating role of customer...

...Yixuan Leng; Xiaoyu Zhao Purpose The purpose of this study is to examine supplier–customer capabilities in solution co-creation and how they are matched from a relational process perspective. Design/methodology/approach Using a qualitative approach, the authors identified 20 sets of supplier...