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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (5): 752–770.
Published: 05 June 2017
...Tuomas Huikkola; Marko Kohtamäki The study applies a qualitative comparative case method. In addition to an extensive set of secondary data, the results are based on interviews with 35 executives from nine leading industrial solution providers, their strategic customers and suppliers...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (3-4): 378–393.
Published: 01 May 2015
...Dr Chiara Cantù, Dr Daniela Corsaro and Prof Annalisa Tunisini; Charlotta Windahl Purpose – This paper aims to provide a better understanding of the innovation challenges firms face when developing and commercialising solutions in the capital goods sector; challenges related...

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