Keywords: Sourcing flexibility
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2217–2230.
Published: 16 December 2021
... of Indian manufacturing organizations. Findings The findings indicate that the dimensions of SNF, namely, sourcing flexibility and supplier flexibility, positively affect the MCC of the organizations and the strength of these relationships is further amplified by the implementation of ICTs. Practical...

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