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Keywords: Spillover effect
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Journal Articles
The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships
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Journal of Business & Industrial Marketing (2024) 39 (5): 979–994.
Published: 21 November 2023
... require dyadic evaluation. This study only explores the spillover effect of OBM business on the relationship between value creation and appropriation. Practical implications The spillover effect of a supplier’s OBM business in a buyer–supplier relationship allows the buyer to share more common...
