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Keywords: Stakeholder theory
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Journal Articles
A stakeholder approach to international and national sport sponsorship
Available to Purchase
Journal of Business & Industrial Marketing (2011) 26 (8): 557–565.
Published: 11 October 2011
... (shareholders) to be studied over others (e.g. community or consumers), and they do not explain why they expect reactions from its members. Contrary to these investigations, the present study proposes stakeholder theory as its theoretical foundation where shareholders constitute one of the most important...
