...-methods design. In the first stage, using a case study approach, the proposed framework was applied in the real-world sales process of a manufacturing start-up. First, in-depth interviews with industrial buyers were analyzed via thematic analysis to identify the key drivers of co-creation. In the second...

... and investments between actors over time (Ford et al., 2003). The authors rely on two exploratory longitudinal case studies that focus on two start-ups. In both cases, the evolution of initial relationships with suppliers and customers over a period of time are studied. The process...

... the trend of incubators facilitating more and more services. University Laissez-faire Start-up Business relationship Incubator The rest of the paper is structured as follows. After this introduction, a brief overview follows of research on incubators and networking in incubators to position...