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Keywords: Stereotype content model
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Journal Articles
Unraveling the event-type effect of CSR-linked ( CSRL ) sponsorship: perceived competence and warmth as mediating mechanisms
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Journal of Business & Industrial Marketing (2025) 40 (8): 1615–1623.
Published: 12 August 2025
...Sungsook Ahn; Sangchul Park; Sanghoon Kim Purpose Which type of event should corporations sponsor to facilitate consumers’ product purchases through corporate social responsibility–linked (CSRL) sponsorship? Underpinned by stereotype content model, this study aims to unravel the mechanisms...
