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Keywords: Stock performance
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (11): 2194–2221.
Published: 28 October 2025
... for Research in Security Prices - CRSP ) and portfolio data for calculating abnormal (monthly) stock returns (Kenneth French Data Library). Findings The results show that the long-term stock performance when there is myopic marketing management, is lower than when there is no myopic marketing management...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1764–1787.
Published: 03 April 2024
... Herding Supply chain disruption COVID-19 Financial impact Stock performance One characteristic of humans is that they act alike (Bikhchandani, 1992). For example, “Americans act American, Germans act German, and Indians act Indian.” An illustrative example is a family’s plan to have a burger...
