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Keywords: Stock performance
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (11): 2194–2221.
Published: 28 October 2025
... for Research in Security Prices - CRSP ) and portfolio data for calculating abnormal (monthly) stock returns (Kenneth French Data Library). Findings The results show that the long-term stock performance when there is myopic marketing management, is lower than when there is no myopic marketing management...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1764–1787.
Published: 03 April 2024
... financials (James and Lirely, 2022 ; Schmidt, 2015). Due to disruptions, formal disclosure processes need to be accompanied by stock markets. Notwithstanding, information asymmetry between firms and their investors has influenced stock performance during supply chain disruptions. Some recent supply chain...
