Keywords: Strategic Management
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (3): 265–276.
Published: 03 April 2018
... tend to resemble “prenuptial agreements”. The opportunity for relational rent (e.g. manifested in higher export revenues) grows if conventional contracts are superseded by contracts following strategic contracting principles. Strategic management Governance Partnering Intermediaries...
Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (4): 301–312.
Published: 13 April 2010
... as a marketing instrument. Originality/value The paper provides a useful multidimensional perspective on what the future may hold for trade shows. © Emerald Group Publishing Limited 2010 Trade fairs Strategic management Decision making Trade shows have been essential sales...
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (3): 178–194.
Published: 01 August 1999
... by the interviewees. Altogether 16 managers in the lining industry and ten managers in the rack and pinion industry were interviewed. Competitive strategy Co‐operation Industrial marketing Networks Strategic management Sweden Business networks An action‐reaction pattern arises as competitors...
Journal Articles
Journal of Business & Industrial Marketing (1999) 14 (2): 91–104.
Published: 01 May 1999
...George T. Haley; Chin‐Tiong Tan Strategic management in Asia is different. Decision‐making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (1): 41–50.
Published: 01 March 1994
... strategic management objectives. The Strategic Marketing Planning Framework, presented in this article, consists of two major components: marketing policy investigation and an integration model. Marketing policy investigation is defined as a process of data collection consisting of an analysis...
Journal Articles
Journal of Business & Industrial Marketing (1990) 5 (1): 27–40.
Published: 01 January 1990
... offered in the expanding industrial and business service market. © MCB UP Limited 1990 Customer service Service Servicing Strategic management STRATEGIC SERVICE MANAGEMENT Rick Roscitt I. Robert Parket The concept of the manufacturers' role in providing service for the products...

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