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Keywords: Strategic alignment
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (4): 453–467.
Published: 12 February 2026
...Jiantao Zhu; Jinyao Huan; Jinghua Li Purpose A firm’s servitization strategy transforms the operating logic of the traditional manufacturing supply chain; however, the mechanisms through which integrators engage suppliers in a servitization context and maintain strategic alignment remain...
