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Keywords: Strategic alliances
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1511–1531.
Published: 14 September 2022
... of communication between partners in the process of strategic alliances. Design/methodology/approach A systematic literature review was carried out, using the Web of Science database to obtain data, associating the terms “communication” and “strategic alliances”, which resulted in 240 scientific articles...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 444–462.
Published: 29 March 2022
...Rui Xue; Lee Li Purpose This study aims to propose that, in business-to-business (B2B) industries, number of strategic alliances firms established before a “black swan” event enhances their chances to survive the black swan, and the enhancements take place through moderation effects. Changes...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (7): 1619–1638.
Published: 17 July 2019
... for strategic alliances, that is, firms use strategic alliances to reduce market uncertainty. This rationale has not been reported in the existing literature. Strategic alliances Core structure dynamism Environmental turmoil © Emerald Publishing Limited 2019 Emerald Publishing Limited...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 518–531.
Published: 08 January 2019
... and avenues for future research. Company performance Strategic alliances Coopetition Resource-based theory Relational view Moderators A common theme in the marketing literature is that organizational performance should be maximized through managers using their companies’ own resources...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (1): 36–46.
Published: 01 February 2016
... a collective organizational identity. Originality/value – Organizational identity in facilitating network behaviors. Performance Organizational identity Network capability Strategic alliances Opportunism Open interaction To this background, the present study aims to provide a greater...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (1): 99–111.
Published: 01 February 2016
...-intensive philosophy (Wales et al., 2012 ; Wiklund and Shepherd, 2011), but has been overlooked in examining relational behavior in strategic alliances and networks, a key area of need for EO research. Entrepreneurially oriented firms seek to develop breakthrough innovations, are proactive...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (5): 626–636.
Published: 01 June 2015
... Pharmaceutical industry R&D Strategic alliances Resources We consider a market in which there is a set of firms (F) that chose from a set of alliance structures and this choice is observed over time (T). For each period t, firms choose the types of alliances in which they will engage...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2009) 25 (1): 43–56.
Published: 22 December 2009
...Chih‐Pin Lin; Hsin‐Mei Lin Purpose Although existing partial theories contribute to scholarly understanding of strategic alliances, the lack of a comprehensive framework to explain strategic alliances is unfortunate. The purpose of this paper is to develop an integrated framework for maker‐buyer...
Journal Articles
Journal of Business & Industrial Marketing (2006) 21 (1): 14–23.
Published: 01 January 2006
... Channel relationships Buyer‐seller relationships Investors Litigation Strategic alliances An executive summary for managers can be found at the end of this article. This paper is about business relationships drawing to an end, and the reasons why the company managers should attempt...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (4-5): 179–186.
Published: 01 June 2005
... technologies Buyer‐seller relationships Strategic alliances Relationship marketing An executive summary for managers and executive readers can be found at the end of this issue. Both academics and practitioners recognize the increasing importance of strategic alliances and partnerships...
Journal Articles
Journal of Business & Industrial Marketing (2004) 19 (3): 208–222.
Published: 01 May 2004
... of strategic alliances, e‐business technological innovations, the theoretical framework and propositions and, finally, the theoretical as well as managerial implications and suggestions for future research. © Emerald Group Publishing Limited 2004 Strategic alliances Electronic commerce Joint...

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