Keywords: Strategic change
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Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (3-4): 245–255.
Published: 13 March 2009
.... Limited evidence has been gathered however on the dynamics of these strategies. The underlying rationale for observed strategy mode switches have not been investigated intensively. © Emerald Group Publishing Limited 2009 Single sourcing Purchasing Sourcing Strategic change Supplier...

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