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Keywords: Strategic emphasis
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (11): 2194–2221.
Published: 28 October 2025
... on this argument, we hypothesize that there are organizational boundaries that may moderate the effect of myopia on stock performance. In their pursuit of finding such organizational contingencies, Saboo et al. (2016) positioned strategic emphasis as a contextual boundary (i.e. a moderator). Based...
