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Keywords: Strategic flexibility
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 603–616.
Published: 14 September 2023
... integration is required for flexible new product development and operations. Therefore, exploring the intermediate role of strategic flexibility that connects internal integration to customer satisfaction is worthwhile. We propose the following research question: RQ2. Does strategic flexibility...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 350–365.
Published: 18 August 2023
... manufacturing industries in China. Findings The authors find that the firm-level factor of strategic flexibility leads positively to the CD of organizational ambidexterity, whereas the industry-level factor of technological turbulence has a significantly positive impact on the BD. Originality/value...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (5): 782–795.
Published: 28 September 2020
... on the mediating role of strategic flexibility and the moderating role of human resource flexibility. Design/methodology/approach Questionnaire surveys were administered to firm presidents, chief executive officers, chief human resources officers (CHOs) and other senior managers at 300 firms located in China...
