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Keywords: Strategic flexibility
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Journal Articles
Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (3): 603–616.
Published: 14 September 2023
... manufacturing firms apply internal integration more effectively to enhance customer satisfaction. Internal integration IT link with customers Strategic flexibility Customer satisfaction Internal integration is known as cross-functional integration, emphasizing intra-functional coordination...
Journal Articles
Antecedents of organizational ambidexterity: an empirical investigation of foreign ventures in an emerging market
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (2): 350–365.
Published: 18 August 2023
... manufacturing industries in China. Findings The authors find that the firm-level factor of strategic flexibility leads positively to the CD of organizational ambidexterity, whereas the industry-level factor of technological turbulence has a significantly positive impact on the BD. Originality/value...
Journal Articles
Cooperative goals and dynamic capability: the mediating role of strategic flexibility and the moderating role of human resource flexibility
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Journal of Business & Industrial Marketing (2021) 36 (5): 782–795.
Published: 28 September 2020
... on the mediating role of strategic flexibility and the moderating role of human resource flexibility. Design/methodology/approach Questionnaire surveys were administered to firm presidents, chief executive officers, chief human resources officers (CHOs) and other senior managers at 300 firms located in China...
