... identify three strategic groups (opportunists, networks seekers and global marketers) with different optimal export strategy patterns. The authors argue that these groups represent firms in different stages, epitomizing a learning process in three stages. Research limitations/implications A broader...

... Emerald Group Publishing Limited 2008 Strategic groups Assets Buyer‐seller relationships Suppliers Garment industry Hong Kong An executive summary for managers can be found at the end of this article. RQ1. What are the current practices that clothing companies...