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Keywords: Strategic guanxi networking
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1406–1418.
Published: 25 December 2023
... for collaboration when the effect of export performance in the preceding year on current performance is absent. Originality/value The authors propose the inclusion of strategic guanxi networking-related factors (e.g. top executives’ ties with business-to-business customers, such as distributors in the host...
