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Keywords: Strategic implementation
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 1052–1064.
Published: 05 October 2018
... recommendations from such a culture-bound study. Japan Case study Global key account management Intra-organizational issues Strategic implementation Key account management (KAM) has long been recognized as the practice of targeting key B2B customers by giving them preferential treatment in areas...
