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Keywords: Strategic orientation
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (6): 899–912.
Published: 20 March 2026
...Aydin Beraha; Furkan Amil Gur Purpose While prior research has acknowledged the dualistic and dynamic nature of coopetitive relationships, a comprehensive understanding of the underlying dynamics that shape strategic orientations (defined as firms’ tendencies toward cooperation, competition...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 1046–1064.
Published: 23 April 2025
...Asghar Afshar Jahanshahi; Fatma Sonmez Cakir; Zafer Adiguzel; Nimet Karaaslan Purpose This study investigated the intricate relationships among strategic orientation, innovation culture, market turbulence, firm performance and innovation performance within information technology (IT) companies...
