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Keywords: Strategic rhythm
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (4): 453–467.
Published: 12 February 2026
... and lock-in effects. Furthermore, the integrator’s strategic rhythm is proposed as a moderating mechanism that shapes interfirm relationships. Specifically, a broad strategic scope weakens the complementary effect at low levels of the integrator’s power and attenuates the lock-in effect at high levels...
