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Keywords: Strategy selection
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Journal Articles
Integration of organizational, economic and customer-related attributes to prioritize marketing strategies
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (10): 2222–2238.
Published: 29 August 2024
... Strategy selection Sports goods Multi-criteria decision-making (MCDM) Marketing strategy is crucial for firms at different levels as it helps them to achieve their goals and objectives. It helps companies attract new customers, retain existing ones, overcome their crises and stay competitive...
