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1-2 of 2
Keywords: Strength
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 932–943.
Published: 24 September 2021
...? and How does the relationship strength pre-transgression influence the recovery process? Design/methodology/approach The process model is empirically grounded with first-hand narratives of owner managers (OMs) and key personnel of Irish small and medium-sized enterprises (SMEs). Using the critical...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 810–820.
Published: 09 November 2018
...John Andy Wood Purpose This paper aims to empirically examine the proposed framework that incorporates multiple business relational ties as components in a composite that can provide strength to relationships. Strength is conceptualized as tensile strength or an ability to withstand stress without...
