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Keywords: Structural equation modeling
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Journal of Business & Industrial Marketing (2017) 32 (1): 138–152.
Published: 06 February 2017
... in an online survey. Data analysis was performed by using confirmatory factor analysis and structural equation modeling. The results reveal that rational brand quality consists of the three dimensions, product quality, service quality and distribution quality, whereas consistent advertising style, brand...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (1): 17–31.
Published: 03 February 2015
... consisting of measures of customer loyalty gathered mainly from previous related studies. A survey of business customers in construction and mining equipment industry in Iran is conducted, and a total of 90 responses are obtained. The collected data are analyzed according to the structural equation modeling...

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