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Keywords: Subjectivity
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Journal Articles
The triad value function – theorizing the value potential of connected relationships
Available to Purchase
Journal of Business & Industrial Marketing (2016) 31 (7): 849–860.
Published: 01 August 2016
... and illustrates an actor’s subjective interpretation of the value potential of a triad through the analysis of connectedness of relations. The practical adequacy of this conceptualization will be examined in a study of four triads comprising a supplier, a distributor and a professional customer...
