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Keywords: Subsidiary longevity
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (10): 1990–2012.
Published: 27 October 2025
... subsidiary longevity, addressing limitations in prior research that relied on arbitrary age thresholds. Using a random forest classifier, the authors propose the “20–30 rule,” classifying subsidiaries as young if they are 20 years old or less and as longstanding if they are 30 years old or more. This method...

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