...Filip Flankegård; Glenn Johansson; Anna Granlund Purpose This paper aims to identify critical factors that influence small and medium-sized enterprise (SME) suppliers’ involvement in their customers’ product development and contrast these with the factors identified from the customer perspective...

... accelerated speed (Langerak and Hultink, 2005) and improved product innovation (Un et al., 2010). However, there are challenges with regard to supplier involvement in NPD, such as how to organize the collaboration, controlling the supplier and managing potential knowledge spill-over. The decision...