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Keywords: Supply base resource mobilization
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (4): 871–886.
Published: 19 October 2023
.... Furthermore, supply base resource mobilization (SBRM) and supply market resource mobilization (SMRM) have partial mediating effects on the relationships. SBRM has a greater effect on OP, while SMRM has a greater effect on IP. In addition, these two types of resource mobilization form different mediating paths...
