... and satisfaction and contribute to extended product lifetimes. The study highlights the underexplored role of users in sustainable purchasing. Practical implications The study provides guidance for both SMEs and suppliers seeking to balance operational efficiency with sustainability. It emphasises the value...

...Nikolina Koporcic; Jan-Åke Törnroos; Maria Ivanova-Gongne; Stefan Lång Purpose This paper aims to shed light on the relationship between sustainability and branding activities in a business-to-business (B2B) context. These activities are often studied as two different and, at times, conflicting...

...Monika Hattinger; Malin Ulrika Sundstrom; Livia Norstrom Purpose This study aims to explore nudging as a technique and mechanism for driving sustainability, with a particular focus on the influence of business-to-business (B2B) network relationships and marketing strategies in the polymer...

...Ujjwal Kumar; Ravi Shankar; Jitender Madaan Purpose Organizations are making efforts to prioritize sustainability with the help of innovative digital solutions. Still, there is a lack of understanding among companies on how to manage sustainability through digital servitization ( DS ). This study...

...Amit Kumar Singh; Mamata Jenamani Purpose The purpose of this study is to investigate the key barriers hindering the transition from traditional food cold chains (FCCs) to sustainable food cold chains (SFCCs) in India, providing a structured framework to guide decision-making for sustainable...

... intentions. Brand loyalty and green brand equity play a moderating role. Purchase intention positively influences switching intention and willingness to pay for REMAN . Practical implications The findings suggest targeted communication emphasizing product quality, warranties and sustainability benefits...

...Yu-Yuan Shih; Chih-An Lin Purpose This study suggests that suppliers utilize supply chain restructuring opportunities to improve sustainability. Specifically, the study aims to investigate the links between a firm’s foreign direct investments (FDIs) and its corporate social performance ( CSP...

...Siarhei Manzhynski; Galina Biedenbach; Tatbeeq Raza-Ullah; Alina Źróbek-Różańska Purpose This study aims to examine the impact of cognitive and behavioral mechanisms on sustainability performance within the context of coopetition for sustainability. In particular, it investigates how coopetition...

...Serena Galvani; Elisa Carloni; Roberta Bocconcelli; Alessandro Pagano Purpose This study explores if and how manufacturing firms can achieve an effective interaction between digitalization and sustainability (in economic, social and environmental terms). The main aim of the study is to understand...

...Kamar Zekhnini; Abla Chaouni Benabdellah; Anass Cherrafi; Imane Bouhaddou; Surajit Bag Purpose As the global focus on supply chain management has shifted toward the importance of digitalization, resilience and sustainability to ensure viability, this paradigm merits special consideration...

...Francesco Petrucci; Francesco Mutignani; Jose Novais Santos Purpose This study aims to explore how the business incubation industry (BII) is dealing with the emerging challenges posed by the on-going transition toward an environmentally sustainable economy, from a business network perspective...

...) sustainability commitment is investigated. Design/methodology/approach The research model used secondary data based on 1,565 firm-year observations in the beverage and food industry in the US. The two-stage control function approach was used for data analysis. Findings Media attention motivates firms...

...) and sustainable performance. The research focuses on the pharmaceutical industry, which best represents a business environment characterized by volatility, uncertainty, complexity and ambiguity. Design/methodology/approach Data were collected at different echelons of a globally oriented pharmaceutical supply...

...Issam Krimi; Ziyad Bahou; Raid Al-Aomar Purpose This work conducts a comprehensive analysis of how to incorporate resilience and sustainability into capacity expansion strategies for business-to-business (B2B) chemical supply chains. This study aims to guide both researchers and managers...

... approach comprising of structural equation modeling (SEM) with artificial neural networks (ANN) to analyze critical factors influencing the adoption of BCT in the sustainable maritime freight industry. Findings The SEM findings from this study illustrate that social, organizational, technological...

... relevant papers from Scopus and Web of Science (WoS) databases. The analysis parameters included a comprehensive review of current food supply chain practices and an exploration of trending research topics, such as sustainability, adaptability, circular economy and agility. Notably, the study recognized...

...Denis Klimanov; Olga Tretyak Purpose This paper aims to review and summarize the findings of research dedicated to studying the process of building sustainable business models (BM) triggered by development of COVID-19 pandemic. Design/methodology/approach Bibliometric analysis is performed...

...Giulia Monteverde; Andrea Runfola Purpose This paper aims to integrate the consumption perspective within the Industrial Marketing and Purchasing (IMP) debate. The study delves into how consumer communities can be conceived like other network business actors. The perspective of sustainable new...

...Matteo Dominidiato; Simone Guercini; Matilde Milanesi; Annalisa Tunisini Purpose This paper aims to investigate sustainability-led innovation, focusing on the interplay between product and process innovation for sustainability goals and the underlying supplier–customer relationships. Thus...

...Andrea Runfola; Giulia Monteverde Purpose This paper aims to investigate which network relationships foster the early development of a sustainable new venture (SNV) and how sustainability as the core characteristic of the new venture shapes those network relationships. Design/methodology...