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Keywords: Sustainable marketing
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Journal Articles
Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (3): 581–602.
Published: 15 September 2023
... the robustness of the results. Business-to-business sustainable marketing is prioritized as per the sustainability need of operations of industrial MSME buyers. Originality/value This study uniquely integrates literature and practitioners’ insights to explore I4.0’s role in MSMEs sustainability in emerging...
Journal Articles
Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (4): 875–890.
Published: 17 May 2019
...Edyta Rudawska Purpose The paper aims to make a contribution by providing a comprehensive understanding of the scope of the implementation of sustainable marketing tools in SMEs operating in the food and drink industry in Europe. The focus will be put on the identification of differences between...
