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Keywords: Sustainable operations
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Journal Articles
Sustainable operations in the steel industry: a study in the business-to-business context
Available to PurchaseLucas Lopes Ferreira Souza, Juliane Araújo Cardoso Costa, Keysa Manuela C. Mascena, Aleixo Fernandes, Juliana Silva Costa
Journal of Business & Industrial Marketing (2025) 40 (7): 1525–1538.
Published: 25 July 2025
...Lucas Lopes Ferreira Souza; Juliane Araújo Cardoso Costa; Keysa Manuela C. Mascena; Aleixo Fernandes; Juliana Silva Costa Purpose This study aims to analyze the effect of environmental awareness and laws and regulations on adopting sustainable operations and whether this results in a competitive...
Journal Articles
Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (3): 581–602.
Published: 15 September 2023
... that can help achieve the sustainable operations and sustainable industrial marketing performance of Indian manufacturing MSMEs. Design/methodology/approach I4.0-based sustainability model was developed. The model was analyzed using data collected from MSMEs by deploying analytic hierarchy process...
