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Keywords: System delivery projects
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 902–918.
Published: 02 November 2023
... the existence of three segments among system delivery project customers based on the differences in the strengths of the path coefficients in the customer-centric structural model. In Segment 1, satisfaction based on the proposal was crucial for loyalty, with the value-for-money construct negatively impacting...
