Keywords: Systemic thinking
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1996) 11 (6): 7–19.
Published: 01 December 1996
... between firms from a systems perspective. Introduces basic systems thinking concepts as they may apply in the buyer‐seller context. Under the old model, organizational buying/purchasing was not viewed as a value‐adding function. Buying activity was largely clerical with purchasing agents being...

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