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Journal Articles

Integrating SAP-LAP, TOE, and STS frameworks for strategic sales force adoption in B2B systems

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Bhawani Sharan, Alok Raj, Pingali Venugopal
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2026) 41 (5): 594–615.
https://doi.org/10.1108/JBIM-07-2025-0658
Published: 11 February 2026
... ABDC rank articles through various theoretical lenses for the research. The authors code the articles with the SAP–LAP, TOE and STS lenses to mold the integrated view of the SFA adoption in the B2B sales ecosystem. This study uses multi-coder synthesis of articles. Findings The findings...
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Includes: Supplementary data
Journal Articles

Exploring technology, organization and environmental factors driving firms generative AI adoption intention: the moderating role of trans-parasocial relation

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Chunlin Yuan, Yajing Yin, Shuman Wang, Zeran Zhang, Hakil Moon
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2025) 40 (5): 1146–1159.
https://doi.org/10.1108/JBIM-04-2024-0257
Published: 23 May 2025
... 2024 04 07 2024 10 10 2024 21 12 2024 03 02 2025 24 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Gen-AI TOE Trans-parasocial relation Enterprises are increasingly facing challenges in accelerating...
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Includes: Supplementary data
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