... to achieve high-quality development amid competition and external challenges. It requires fitting technological and organizational factors with the complex business environment that firms face. Design/methodology/approach Based on technology–organization–environment ( TOE ) framework, the authors use...

..., this is the first study to apply the TOE framework in conjunction with complexity theory to explain the diffusion of adoption of Digital B2B platforms for managing cause-related B2B marketing programs. Vibhas Amawate can be contacted at: vibhas@iimshillong.ac.in 20 09 2022 18 12 2022 15 04...