Keywords: Technological uncertainty
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1270–1280.
Published: 09 November 2018
...). To capture this hybrid governance structure, we define social control preference as the extent to which the strength of social control is stronger than that of contractual control in supplier governance. We also consider the technological uncertainty faced by buyers which reflects the varying risk...

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