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Keywords: Technology adoption needs
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 790–809.
Published: 27 July 2021
...-to-business (B2B) Technology adoption needs Big data analytics Theory of organizational motivation The applications of big data analytics (BDA) for business are growing in popularity, diversity and influence. BDA provides strategic actionable knowledge to help identify new business opportunities...
