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Keywords: Technology-mediated interaction
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Journal Articles
Journal of Business & Industrial Marketing 1–13.
Published: 29 July 2026
...Qiuqiu Li Purpose This study aims to investigate the mechanisms by which face-to-face interaction, technology-mediated interaction and their interplay influence business-to-business (B2B) visitors’ purchase intentions at trade shows. Design/methodology/approach Based on survey data from 920...
