... of customer satisfaction in telecommunications industries in developed as well as developing countries lead to a great effort to determine and conceptualize service quality (Ishaq, 2011 ; Huang et al., 2017 ; Raychaudhuri and Farooqi, 2013). Telecommunication market makes it crucial to conduct...

...Niki Hynes; Andrew David Elwell © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Case studies Telecommunications industry Technological change Wireless technology Disruptive Niki Hynes is the corresponding author and can...

... and licenses Global marketing Wireless technology Telecommunications industry Business expansion scheme Vodafone Group This illustrative case discusses Vodafone Group[1] (hereafter called Vodafone) and its overseas acquisitions, market expansion, and global strategies in the wireless...

... of marketing research information affect cycle time? Focuses on the telecommunications industry as an industry in which technology often drives the dynamics in the marketplace. Presents an empirical examination of the key research question in an exploratory study of hardware firms in the telecommunications...

...Gloria Barczak Identifies and compares characteristics of firms in the telecommunications industry who have high new product performance. Performance comprises two dimensions: impact of new products on the company and goal performance. Explore profiles of high performance firms with regard to how...