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1-7 of 7
Keywords: Tensions
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Journal Articles
Journal of Business & Industrial Marketing 1–12.
Published: 07 August 2026
... of this paper is to offer a framework structuring advantages and disadvantages of AI . Design/methodology/approach Against this backdrop, the authors conceptualize a framework entailing 10 specific features creating a consolidated overview and reflecting the potentially paradoxical tensions between...
Journal Articles
Journal of Business & Industrial Marketing 1–14.
Published: 17 June 2026
..., synchronisation and mutual adaptation at the relationship level, and self-organisation and repurposing at the network level. However, digital solutions that enhance resilience at one level may undermine it at others. These cross-level tensions are most clearly evident in underlying data architectures, which embed...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 171–185.
Published: 25 July 2025
... the activities and resources they engage in, and how they relate to one another both formally and informally. It provides a more detailed understanding of how and why tensions arise in forced relationships and of the differing as well as evolving value-creating role perceptions in coopetitive relationships...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 461–473.
Published: 18 May 2023
...Ena Vejnovic; Sharon Purchase; Liudmila Tarabashkina Purpose To this date, research on tensions has been carried out on business networks and value co-creation, with no studies exploring tensions within the marketing services context. This study aims to use the three tension categories proposed...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (13): 1–18.
Published: 15 December 2021
... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode This paper aims to analyze the digital servitization (DS) process with the paradox theory lens. The purpose is to catch how intra- and inter-organizational tensions generate complexity...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (12): 2219–2230.
Published: 09 May 2020
...Bella Butler; Sharon Purchase Purpose This paper aims to investigate business network activity patterns and how they change when actors experience tensions. Design/methodology/approach Four tensions, developed from previous literature, are considered in relation to how they influence activity...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 945–957.
Published: 05 October 2018
...Annika Tidström; Paavo Ritala; Kirsi Lainema Purpose The purpose of this paper is to explore interactional and procedural practices in managing tensions of coopetition (simultaneous collaboration and competition between firms). Design/methodology/approach Through an in-depth literature review...
