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Journal Articles
Satisfaction guaranteed: a marketing research approach to measuring customer satisfaction and identifying competitive opportunities
Available to Purchase
Journal of Business & Industrial Marketing (1989) 4 (2): 5–16.
Published: 01 February 1989
... Manpower planning Termination Satisfaction Guaranteed: A Marketing Research Approach to Measuring Customer Satisfaction and Identifying Competitive Opportunities P. Linda Pacheco Much of the industrial and services marketing research literature these days addresses the need for improving product...
