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Keywords: Thematic analysis
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Journal Articles
Journal of Business & Industrial Marketing 204–225.
Published: 24 June 2026
... environments (Amoozad Mahdiraji et al., 2023) Bibliometric analysis and systematic literature review 2012–2022 Scopus and Web of Science 43 Thematic analysis Investigated the effects of data analytics on Marketing 4.0 in the B2B sector and developed an integrated framework. Identified future...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (6): 1352–1377.
Published: 17 January 2024
... performance analysis, science mapping analysis and graphical mapping, was conducted using the Scopus database. SciMAT software was used for thematic analysis and conceptual evolution mapping of the EP domain, and VOSviewer software was used for graphical visualization. Findings This study shows that EP...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 309–325.
Published: 04 June 2021
... a systematic literature review in 11 databases, with articles published until 2018. Afterward, this study conducted a thematic analysis in 60 articles to address the contextual factors, governance structures and trust approaches raised in previous research. Findings The thematic analysis revealed...
