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Keywords: Theory of organizational motivation
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 790–809.
Published: 27 July 2021
... with these categories (i.e. innovation, operational efficiency, customer satisfaction and digital transformation). Second, underpinned by the theory of organizational motivation and literature evidence, the authors develop propositions and a corresponding model of BDA adoption needs. The authors show that BDA adoption...
