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Keywords: Third actor involvement
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 200–215.
Published: 02 September 2024
... and Monitored. Originality/value Triggers and introductions of interaction episodes for new firms has previously been sparsely addressed. This paper presents how third actor involvement, by the introductions of interaction episodes with internal and external counterparts is managed with an aim of fast...
