Keywords: Tourism
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (3): 215–226.
Published: 04 March 2014
... on business-to-end consumer relationships and there are few contributions in the business-to-business context, especially in the tourism industry. The aim of this study is to analyze the process of relationship value creation between tourism companies from the more relevant antecedents proposed...
Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (4): 293–300.
Published: 13 April 2010
.... Initially, interviews are conducted with travel trade exhibitors. These then serve as a foundation for a survey of senior tourism managers. Findings Exhibitors perceive efficient and effective products/services being displayed on the stand as the central factor for success. The key motivation...
Journal Articles
Journal of Business & Industrial Marketing (2007) 23 (1): 70–80.
Published: 24 December 2007
... and administrations (B2C, B2B, B2A) Design/methodology/approach Empirical evidence extracted from a sample of tourism lodging establishments in the Balearic Islands has been used to unveil the determining factors of internet innovation in the lodging industry. The lodging industry has been chosen in order...

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