...Jing Wang; Xiaolan Yin; Yi Wang; Zhangxiang Zhu; Jinhua He Purpose This study aims to compile and evaluate the stream of research on visitor satisfaction at business-to-business (B2B) trade shows, as well as identifying measurements for visitor satisfaction, research approaches, thematic framework...

...Harriette Bettis-Outland; Roberto Mora Cortez; Wesley J. Johnston Purpose This paper aims to evaluate the behavior of micro and macro business networks in a trade show context. The following questions are addressed: How do business networks impact organizational learning at trade shows? Can...

...Harriette Bettis-Outland; Monica D. Guillory Purpose This paper aims to illustrate the interface between emotional intelligence (EI), trust and organizational learning in the context of a trade show environment. Design/methodology/approach Theoretical underpinnings of this conceptual study...

... recession and recovery had on the selling and non-selling activities of trade show attendees and the subsequent marketing tactic changes. Samples were collected from an international trade show during the recession (2009) and during the recovery (2013). The responses were analyzed using ANOVA...