Keywords: Transaction cost
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 117–123.
Published: 16 August 2023
... processes. The economic consequences of interaction in interorganizational business relationships are thus more complex than what is commonly assumed in the transaction centered perspective on market exchange. Some of these aspects have been discussed in research in the transaction cost stream of research...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1801–1815.
Published: 02 April 2020
... hypotheses, to confirm the reliability and to generalize the research findings. The study discusses several practical implications for B2B managers who typically involve in interfirm exchanges as well as for emerging economies’ institutions. Leveraging theoretical insights from transaction cost...

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