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Keywords: Transcontinental sourcing
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Journal Articles
Profound changes in global sourcing? The country of origin theory and its effects on sourcing decisions
Open Access
Journal of Business & Industrial Marketing (2024) 39 (13): 68–81.
Published: 09 February 2024
... concentrated on factors driving transcontinental sourcing and evaluated their importance to purchasing decisions. As country images may influence supplier perceptions and corresponding sourcing decisions – location seems an important factor in choosing relevant suppliers – we were also interested...
