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Keywords: Transformative
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Journal Articles
Trade show networks, trust and organizational learning: the effect of network ties
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (12): 2165–2175.
Published: 19 June 2020
... the learning approach (adaptive, generative or transformative) of the different networks. Research limitations/implications The propositions integrate extant research on trade shows and will guide future research regarding the relationship between types of business networks, trust and organizational...
